An infomercial (as seen on TV) is a combination of a commercial and a TV show, in which products or services are offered in an informative way. Since 2008, 2ShotMedia has been producing and adapting international infomercials for many national and international retail chains. Our infomercials can be seen daily on TV at RTL & SBS in the Netherlands and SBS in Belgium.
A PROVEN CONCEPT
Firstly, 2ShotMedia guides you as a customer in identifying your target audience. That means we need to know who your target audience is and what are their needs and desires? Because that is the core of producing an effective infomercial that appeals and resonates with your target audience.
SIMPLE AND CLEAR
The infomercial should be straightforward and clear. Your audience is explained what your product is, how it works, and what benefits it offers.
TELL A STORY
People love stories. So the infomercial includes a story that presents your product in an interesting way and keeps your audience engaged.
VISUALLY APPEALING
We use visual elements to make your infomercial even more attractive. You can think of lifelike animations, graphics, and titles which illustrate your product well and show how it works.
BE CONVINCING
A script with persuasive language and enthusiastic testimonials from people who have already used the product prove why your product is worth it. In addition, case studies, when applicable, are interesting and provides added value or other forms of evidence will be added to your infomercial.
CALL TO ACTION
Midway through the infomercial, the voice-over and/or presenter will call for action. In a persuasive way, the viewer is now encouraged to buy your product or contact your company.
TESTING AND MEASURING
Test the infomercial by broadcasting it on TV. Then, after broadcasting the infomercial, you can immediately see the results with different target groups.
With our concept, you have an effective infomercial that presents your product or service in a convincing way: as seen on TV!
Creation
The Making Of
PROCESS
As a basis, we write a compelling script for an effective infomercial. A compelling infomercial script should grab the viewer’s attention and convince them to purchase the product or service.
We start with a strong introduction and identify a problem for which your product provides the solution. The we present the product, its unique selling points, and why you should buy it. We support this with animations and testimonials from users. Finally, we end with a CALL-TO-ACTION, enticing the viewer to order the product via phone or website.
In the infomercial, most of the time and attention is focused on the actual sales moment, the CALL-TO-ACTION (CTA). After all, the (sales) results are directly measurable.
Contact us today and we’ll discuss how an infomercial can increase sales for your product.
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